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TBO MetaNews provides an interesting and different approach into measuring what is in the news. The service monitors numerous websites by topic, such as financial or politics, and can chart the rising or declining frequency of occurrence of over 1 million words.

The service would be of interest to journalists, marketers, brand consultants, ad agencies, PR companies, advertising and marketing executives and anyone else with an interest in looking at, and discovering, trends in brand names, peoples names, company names, and so forth.

The service can also be customised so that clients can choose the universe of websites they wish to track. TBO MetaNews provides a cost effective insight into emerging trends on those websites and allows the user to visualize the changing landscape. The service even allows for drawing and visualizing comparisons between different keywords whether they be, for example, brand names, company names or even people's names.

Business Benefits

  • Measure effectiveness of your advertising
  • Measure brand awareness and penetration
  • Uncover emerging trends in various market segments
  • Compare the trends between different keywords and names

    Features

  • Powerful charting and visualization of trends
  • Unlimited number of websites can be tracked
  • Includes 6 major categories; Financial, Health, Political, Information Security, Technology, Science
  • Genuinely simple to use
  • No IT infrastructure required, totally web based
  • Very low cost and affordable
  • Windows, Apple and Linux versions available
  • Accessible at work, at home, at a client - 24/7

    Sample Screenshots

  • "Apple" vs. "Microsoft" vs. "Linux"
  • "Google" vs. "Yahoo"
  • "MySpace" vs. "Twitter" vs. "Facebook"
  • "Obama" vs. "McCain"
  • "Recession" vs. "Depression"